Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrases appears within a web page.

The theory is that the more times a keyword or keyword phrases appear within a web page, the more relevance a search engine is likely to give the page for a search with those keywords phrase.

In general, It is recommend that you ensure that the most important keyword or keyword phrasesis the keyword frequently used in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.