Content Optimization Procedures
Content Optimization the easy way
Content Optimization is a very important factor in search engine ranking. The technique is to write it your self and if that is not possible get some one to write it for you. The website with the best unique content get more marks from Google. There are many factors during which should not be overlooked while building. Some of them are explained below:
Keyword Placement: Keyword placement mean where you place your keyword during. The best rule is to have your primary keywords in first two lines of your paragraph.
Keyword Density: Key word density means the number of time the keywords are repeated in your content. This density is generally not more then 5% for the main keyword you are focusing.
Keyword prominence: Keywords prominence mean have your primary keywords standout with respect to the rest of the text. This can be achieved during creation by bolding the text or using italic. What the most webmaster recommend is to bold the text.
Remember content creation during site optimization should be done with most care since in search engine world CONTENT IS THE KING. The website with the best text gets the best search engine ranking.
How to write good Content
1. Length. One common reason why readers bookmark is that they want to read from start to finish but don’t have the time at the moment. Writing a good quality article which is longer than your average blog post is a good way to get bookmarked.
2. Introduce a new idea. Seth Godin’s blog posts seem almost contradictory to the above point, in that they are frequently bookmarked but tend to be quite short. What makes them bookmark able is that they contain thought-provoking ideas readers don’t want to risk forgetting. You can encourage bookmarks by innovating.
3. Write a useful tutorial, how to, or guide. Tutorials tend to contain too many steps to memorize in one sitting. If a reader thinks what you are teaching is worthwhile, they’ll bookmark it. The most successful tutorials and guides are written about something a lot of readers want to do but haven’t been shown how elsewhere. Uniqueness and demand are the key factors in deciding whether a tutorial is bookmark able.
4. Create a one-stop reference. This requires more hard-work than creativity, and as such anyone can do it. Pick a topic and assemble all the useful information and resources you can find on that topic in one place. Readers are likely to bookmark this because you’ve done all the hard-work for them.
5. Create a recommended list. If you’ve developed a sense of trust with your readers then they’re likely to respect your opinion. Create a list of your favorite blogs, or favorite websites, or favorite posts, or favorite albums, etc. Readers will appreciate the recommendation from someone they trust. The longer the list, the more likely it is to be bookmarked and returned to later.
6. Create a cheat sheet for your topic. A cheat sheet is any single-page reference guide for a topic. A web-designer’s cheat sheet might contain definitions of every CSS term, a beginner chess player’s cheat sheet might outline how the pieces are set-up on the board, and how they move, a traveler going to Japan might create a cheat sheet with key Japanese phrases, tourist attractions, notes on local customs, and so on.
Cheat sheets encourage bookmarking because they’re a quick reference for information that can’t easily be remembered. I’ve written in detail on creating cheat sheets here.
7. Make a convincing argument on a controversial topic. Readers who share your opinion will often bookmark the post if they feel you’ve stated their case more eloquently than they themselves could. When the argument comes up elsewhere, that reader is likely to point others to your article as a means of stating their case. There is even a chance that your post could go viral — though you have to be prepared for a little controversy in the comments section!
8. Compile great videos on a topic. Search for the best ten (or whatever number) videos on your topic and compile them in a post. If each video is 5 minutes long then it might take half-an-hour to watch them all. Readers will be more likely to bookmark the post and watch a new video when they have the time.
9. Remedy a problem. If the remedy is not a simple process readers are likely to bookmark it so they can implement the points over time. Even readers who are not yet suffering the problem might bookmark the post just in case they suffer it in future. I myself have bookmarked a post which lists dozens of content ideas — even though I’m nowhere near running out of ideas yet.
10. Compile a directory of links. These links are usually grouped under one broad topic and divided into sub-headings. There might be a sentence or two of evaluative or descriptive text next to the link. The more links, the more bookmark able the content.